Bio
Sally brings with her a wealth of experience across SaaS, RegTech and financial services. With a successful track record of working with PE and VC-backed scale-ups to transform the marketing at high growth firms, she most recently worked at FundApps, Xceptor and IHS Markit.
Sally has led and advised companies from early-stage to Fortune 500 on how to maximise the impact of marketing across both brand and demand generation to deliver long-term success.
Working with challenger brands, Sally has helped firms magnify their potential from both organic and M&A growth while creating brands that resonate strongly with their markets.