Tony Craddock

Director General of The Payments Association

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Tony Craddock

About Tony Craddock

I'm passionate about emerging payments and how it can transform lives around the world. My community, the Emerging Payments Association, is here to advance payments innovation. Our goal is to make London the global hotspot for innovation in payments and to encourage collaboration through our partner associations, EPA EU and EPA Asia.


My personal role is to inspire, challenge and enable people to go way further than they currently believe is possible.


My business bibles? The Catalyst Code by David Evans and Richard Schmalensee. And Thinking, Fast and Slow by Daniel Kahneman.


I've spoken at conferences all over the world, including South Africa, Germany, USA, India, UK, Singapore, Italy, Turkey, France, Netherlands, Sweden, UAE and Spain.


The only place I stop enthusing about payments is when I'm climbing a serious hill on my road bike. I sometimes speak at schools (when lockdown is not a thing) about what it takes to be an entrepreneur (“It’s the future for the UK”).


Proud parent of three future entrepreneurs. Fan of travelling on business and pleasure (further than my postcode). And adoring husband of the long-suffering Tory.


Specialties: Being a catalyst for breakthroughs. Innovating. Inspiring. Creating. Shaping. Delivering. Selling. And grinding my bike up mountains in spite of it all.